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MAROPOST
2024

VIEW

Rearchitecting Design Operations

FOCUS

Single intake

Governed triage

Campaign kickoffs

Template library

Reuse tracking

MY ROLE

Design Ops lead

Workflow owner

Jira admin

Template lead

Library owner

STAKEHOLDERS

Marketing

Product

Engineering

Sales

Leadership

Read Time

2 Mins

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PROJECT
BACKGROUND

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Requests lived in chats and email. Jira items were scattered, many were placeholders, and fire drills arrived the same day or the next. Designers chased details instead of building systems.
Challenge
The brand felt diluted and inconsistent. The core challenge was designing a change people would adopt with confidence by keeping it simple, proving quick wins, and making it clear that the direct beneficiaries were the teams asking for work.
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Insight

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We listened first. Workshops with all key groups surfaced what they needed to move marketing forward and what held them back. One door in for every ask. Clear decisions with named owners. Creative partnership on campaigns. Compounding value where every project leaves parts that speed up the next one.

Design
Management

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I set up a design service project in Jira Service Management to centralize intake and delivery. Request types and smart forms capture the right fields up front. Submissions land in queues with service targets and lightweight approvals. Automation routes work, posts updates, and links knowledge articles so answers appear in context. The result is one entry point, a governed workflow, and trackable metrics across the design pipeline.

Customer
portal

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Stakeholders use a clean portal to choose a request type, complete the form, attach files, and track status in a shared help center. They see progress, approvals, and due dates in one place, which cuts back and forth and keeps communication centralized. New tickets can be linked into their own Jira projects so work flows across teams as one integrated system.

Design
System

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I initiated a Figma based marketing design system that turned scattered asks into a template driven engine. I built tokens, a governed component library, and cross channel templates with smart fields so marketers can drop in copy, pick a platform, and export on brand assets in minutes. I ran prioritization workshops to decide what to build first and wired the library to Jira intake so requests map to templates and status flows both ways. Figma is the source for design, FigJam is the space for workshops and problem framing, and Slides are the presentation layer so teams share one cohesive reusable scalable system across touchpoints.

Design tokens

Define color, type, and spacing tokens with clear names and usage notes to lock brand consistency.

Template packs

Ship reusable templates for social, display, email, and landing heroes with editable fields for platform, series, headline, and body.

Variant logic

Scale with component properties, variants, and auto layout to cover sizes and channels without one off files.

Prioritization wall

Run workshops to gather needs, rank high medium low priorities, and plan sprints.

Governed library

Publish a versioned library with release notes, usage guidance, and deprecation rules to keep quality high.

Portal bridge

Link Jira request forms to the right Figma templates so stakeholders submit once, collaborate in file, and track progress in the portal.

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CREATIVE
PERFORMANCE

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New creative and a guided campaign track lifted engagement quickly and turned attention into verified demand and wins.
0%
CTR lift
Month one vs prior
0
Verified leads
Week one
0%
Share of demos
Month one
0.0%
Lead to win rate
Six month program

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Agentic Coding Engine

Internal R&D

Agentic Coding Engine