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ZHENLONG WU
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The Case
for Change
Spearheaded a comprehensive audit to diagnose scalability issues within the visual identity. Developed a data-backed business case for a systematic overhaul, advocating for a shift from reactive aesthetics to a unified, scalable framework.
NEW BRAND
NEW BRAND
NEW BRAND
CREATIVE
PERFORMANCE
Eliminating dilution with a unified creative system lifted engagement and created verified demand.
0%
CTR lift
Month one vs prior
0
Verified leads
Week one
0%
Share of demos
Month one
0.0%
Lead to win rate
Six month program
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