Work

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Bold Commerce
2022

VIEW

Redesigning Bold's Web Experience

My contributions

Web Design

Front-end Dev

Brand Design

3D Rendering

TEAM

Laura Morton

Nate Van Der Vis

Nicole Norman

tech stack

Next.JS

Sanity CMS

Github

Cloudflare Workers

Read Time

5 Mins

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PROJECT
BACKGROUND

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With the e-commerce sector's rapid growth, Bold Commerce aimed to elevate its digital footprint, distinctively positioning the brand in a competitive market.
Challenge
The vision was to transcend industry standards with a web presence that would serve as a benchmark within the e-commerce landscape.

strategic
rebranding

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In collaboration with a consulting firm, we engaged in thorough market research to revitalize the Bold brand. The strategy led to the 'Checkout without Limits', a motto that encapsulated the company's ethos, represented by vibrant gradients and sharp imagery, positioning Bold as a leader in checkout solutions.

WORKFLOW
EVOLUTION

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The legacy website relied on traditional CI/CD workflows that bottlenecked content updates. By migrating to Next.js and Sanity CMS, we eliminated developer dependencies and transformed days-long deployment cycles into minutes.
OLD WORKFLOW

The legacy system required content changes to go through developer queues, merge requests, and full CI/CD pipelines. Simple edits turned into 2-3 day ordeals.

2-3 Days
StartFinish
Request
Queue
Code
Build
Review
Deploy
Live
Request
Legacy CI/CD Pipeline: 2-3 Days
NEW WORKFLOW

Sanity CMS and Next.js enable content teams to preview changes instantly and publish in minutes. No more developer bottlenecks or CI/CD delays.

0.02 Day

StartFinish
Edit
Preview
Approve
Live
Edit
Headless CMS: Minutes
Sanity
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We embraced a headless architecture with Sanity CMS, leveraged Next.js for its agility, and utilized Cloudflare Workers to enhance our web development process. Working closely with the team, I helped shape the web and brand design direction while actively contributing to front-end development in Next.js and content integration in Sanity CMS, ensuring a cohesive brand presence and seamless user experience.
Adopted Sanity CMS to shift to a headless architecture, allowing for a more agile content strategy and real-time updates.
Embraced Next.JS for its seamless performance and modern features, enabling faster development and deployment cycles.
Moved to Cloudflare Workers to leverage edge computing, enhancing site performance and scalability.
Zhenlong Bold Website

Team
Success

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The relaunch of the Bold Commerce website marks a pivotal milestone, testament to the power of collaboration and innovative thinking. Our team embraced cutting-edge technologies like Sanity CMS, Next.js, and Cloudflare Workers, resulting in a dynamic and design-forward update cycle. This collective endeavor has not only rejuvenated Bold's web experience but also set the stage for significant enterprise-level engagement and growth. The contributions from each team member, in their unique capacities, underscored the importance of teamwork in achieving remarkable outcomes.

Brand Presence

The new website bolstered Bold's market visibility, aligning with the rebranding objectives.

Operations

The adoption of a modern tech stack and optimization of our processes culminated in a more efficient and responsive workflow.

Content

By leveraging a headless CMS, our content team was equipped with tools for instant previews and rapid content iterations, further emphasizing the impact of our united efforts on Bold's evolution.

From Dilution to One Brand

Maropost

From Dilution to One Brand

Buy-Now Checkout Experience

Bold Commerce

Buy-Now Checkout Experience